Appointment Extends The Company’s International Reach For Its Portfolio
Of 19 New Consumer Electronics Accessories
HONG KONG and TOKYO, July 11, 2014 —Catalyst Lifestyle Limited, the leading innovator of world-class protection products for consumer electronics, has named Trinity, Inc., as its exclusive distributor for Japan. With its ability to combine best-in-class performance with stylish appearance and the best value, Catalyst is uniquely positioned to make its new portfolio of high-performance everyday waterproof cases and sleeves available to a global customer base with the help of its regional distributors.
“As part of our strategy to go global, we have worked hard to find the best distributor in every country where our products are available and Trinity meets all of our criteria,” said June Lai, CEO of Catalyst. “Our goals are mutually aligned with Trinity to deliver the best and most innovative products to our customers.”
The new line of Catalyst® cases are designed to address the need for high-performance, everyday protection as smartphones and tablets become increasingly slim and made with delicate materials such as glass and aluminum. Catalyst’s all-weather case fully protects your device from snow, sand, mud, rain, messy kids or anything else you can throw at it, enabling customers to go anywhere and do more with their devices. The Catalyst® case is slim, stylish, fully functional and offers the most performance at the best value, making it the only case you’ll ever need.
“We are pleased to introduce Catalyst into Japan with their innovative waterproof products that allow customer's to take their favorite phone, table or laptop with them everywhere,” said Tetsushi Hoshikawa, CEO of Trinity. “As a distributor of digital consumer electronics devices, Trinity has looked far and wide to find a high quality waterproof case for the Japanese market and has finally found it in Catalyst. We believe the introduction of the latest Catalyst cases to Japan gives our consumers a lot of choice as they now have available to them the most high quality waterproof cases available.”
Today, the portfolio of 19 new products for everyday use including the Catalyst® case is available in more than 70 countries. Currently available for iPhone 4/4s and 5/5s, the Catalyst® case will soon be available for a wider range of smartphones.
Catalyst is also introducing a new line of Catalyst Waterproof Sleeves. These slim and versatile padded bags incorporate welded waterproof construction and a double lock watertight closure to protect tablets, laptops, readers or documents.
Additional products include Catalyst’s selection of accessories that increase the number of ways to use your device. The Catalyst Belt Clip, Catalyst Bike Mount and Catalyst Pro Adapter make it easy to mount and secure your phone virtually anywhere. The Catalyst Audio Adapter allows you to use any headphones and the Catalyst Floating Lanyard keeps your Catalyst® case and phone safe on the water’s surface. More soon-to-be-released accessories will further enable their owners to take their technology beyond their usual limits as they go further, deeper and higher in life. Catalyst products can be found in Japan at Yodobashi Camera, BIG CAMERA, Yamada-Denki and K’s HD.
For more information on Trinity, please visit www.trinity.jp.
See video of the Catalyst® case in action at www.catalystlifestyle.com/videos.
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ABOUT CATALYST LIFESTYLE LTD.
Catalyst is a lifestyle accessories brand founded by adventure enthusiasts to create innovative products that inspire people to go outside, experience adventure and connect with nature. As avid climbers, surfers and snowboarders, their mission is to encourage people to explore, enjoy the outdoors, connect with others in our global community, and from a design perspective to create products that are fun, pure and functional. Catalyst is committed to creating iconic products that enable its customers to stay connected, no matter what the environment.
To find out more about Catalyst, visit www.catalystlifestyle.com, www.facebook.com/catalystlifestyle, instagram.com/catalystlifestyle or join the conversation on Twitter at @cataly_st.
ABOUT TRINITY, INC.
Trinity is an importer, exporter, distributor and seller of digital products in Japan. The name Trinity comes from the blend of the three best things in digital technology, where the product creator (manufacturer), the distributor (Trinity), and customers come together to create the experience of a rich “Digital Life”. We believe that it is this “Trinity” that makes amazing things happen.