Catalyst began working on waterproof cases when there were no choices available for avid outdoor enthusiasts. As individuals, we both could not find anything that we liked or that fit our lifestyle.
We started to develop the EscapeCapsule for the iPhone 4 based on our own needs and then chose to launch the EscapeCapsule on www.kickstarter.com. The video was entirely written and filmed by us on our iPhones inside prototypes of the EscapeCapsule.
Kickstarter was a pretty amazing experience for us. Within the first week of being launched, we were written up first in TechCrunch and then Gadget.com, Techfever.net, gayakuman, Coolest Gadgets, Geek.com, Crnchy, BoomerTechRadio, iPhoneinCanada.ca, SpicyTricks, and tech podcast called "Just the Tech" to name a few. The article from TechCrunch spread like wildfire to other online sites, blogs, Twitter and Facebook and we found the story translated into Spanish, Russian, and Chinese. The EscapeCapsule was also featured on MacMagazine in Brazil on their YouTube channel.
Our Kickstarter project was an amazing and inspiring experience for us. The positive comments and support that poured in from around the world kept us going even when we were running on empty. A lot has happened since we first pressed the button to launch that fateful late night. Since the EscapeCapsule has been in the hands of our supporters and customers, the thing that inspires us the most is seeing the pictures and videos that people from around the world have been sharing with us of their adventures, from exotic waterfalls, to snorkeling in the ocean, to hanging out in the pool with their kids.
- Josh Wright & June Lai
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