Our Story

Catalyst is a lifestyle accessories brand founded by Josh Wright and June Lai after they saw that there was nothing that fit their needs in the market.

"Josh and I were climbing partners and spent most of our free time outside exploring the beaches, waterfalls and jungles of Hong Kong.  In about 2010 our iPhones started to become the point and shoot camera of choice, but still too fragile to bring out with us on our adventures.  We looked but there was nothing on the market that existed to enable us to use our iPhones in the inevitably hazardous locations of our lifestyle.  (Plastic baggies were not going to cut it....)    In 2011 we started Catalyst to create fully functional waterproof smartphone cases and were one of the first to market."  - June Lai / Co-Founder / CEO

Josh is an award-winning industrial designer who graduated from the Art Center College of Design, a school that is famous for producing many of the best designers in the world.   Josh has designed products for high profile brands including Tumi, Ecko Unltd, Gravis, Burton, Sims, Teva, Keen, Microsoft, Reef, Pacsafe and the Coleman company.

June is the research and development and business person at Catalyst.  Her first degree was a BSc in Biochemistry, and she worked as a scientist and then went on to do her MBA, CFA, CPA and CMA and work in finance and international business management.  June worked in investment banking, strategy and mergers and acquisitions for multinationals managing cross functional teams.

Catalyst is a design and development company founded on the idea of creating iconic products that enable people to explore and share their world.  In developing our products, we have performed a significant amount of R&D and developed technical expertise, know-how and an IP portfolio that previously did not exist in the market.  This is one of the reasons why several case companies approached us to do a partnership.  We chose to partner with Griffin Technology and announced our partnership at CES 2013 and launched the co-branded waterproof case which we designed and developed using our IP and know how.  Our second generation case was really well received in the industry and received many great reviews.  Griffin sold our products in retailers such as Best Buy, FNAC, Media Saturn, JB Hifi and Yodobashi.

Evolution of the brand

At the end of 2013, we ended our co-branded partnership in order to grow independently and develop our own portfolio of products using our proprietary technology and also to independently build our global distribution network. In 2014, Catalyst launched a new line of best-in-class products including a totally new line of ultra slim waterproof sleeves and built it's distribution network making its products available in 70 countries.

Our newest case line is the most protective case in the world at 5m waterproof, 2m dropproof offering the best price and value to customers with the slimmest stylish protective cases that preserve and compliment the natural shape and look of the iPhone no matter if its curved or straight.  Our cases still feature our signature transparent design that showcases the front and back of your iPhone, contrasting color accents to accentuate and compliment the design of your iPhone and our elegant rotating crown, which like a bezel dial on a high end watch rotates to allow you to switch your mute on/off.


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